Here, I'll be adding campaigns for brands which want to claim the territory of 'The Journey'.
First up, SAMSONITE. Life's a Journey
Second, we have LLOYDS TSB from the UK. For the Journey (through life)
Third, is the LOUIS VUITTON Core Values campaign. It also combines with experience, and, in the print work, character, which we'll look at later.
DODGE has a car called The Journey. Their payoff, seems to be 'The Dodge Journey. If you can dream it, do it'. Not sure how many payoff's there are in one line, but it seems like a few.
Here's a link to an interesting story about advertisers using 'spirituality' and imagery such as 'enjoy the journey' in their ads.
Not content with claiming 'experience', Smirnoff also want to claim 'the journey'. Guess what? 10 lucky, and interesting people get to travel the world, courtesy of Smirnoff, and post their experiences on the web, on youtube. Haven't we heard that one somewhere before?Clicky for link
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