Is Sean Connery the perfect face for a whisky ad?
Wednesday 25 June 2008
Thursday 19 June 2008
IT'S ALL IN THE BLEND
BELLS whisky shows the value of blending...
Another take on blending, 'great collaborations' the fantasy football approach. This ad from the BBC shows a fantasy band line-up
Another take on blending, 'great collaborations' the fantasy football approach. This ad from the BBC shows a fantasy band line-up
LIVE LIFE TO THE MAX
PEPSI seem to OWN this line. Fair enough. It's been done a thousand differnt ways, but always with the same, hi-nrg spirit. In this post, I will try and cover all brands that say 'Seize the day' 'do more' 'live life' 'get the most out of life' etc...
First up, with Eva Longoria. Crikey, she's got a lot of energy.
Apparently a bit of a classic, this, but I really don't get the monkey.
"Don't worry. No sugar."
55DSL have a great take on this, where they simply use their name, 55 and say 'Live At least 55 Seconds Per Day'.
They also have a promotion, much like Chivas Regal, which is 'Junior Lucky Bastard'. The idea is, if you're interesting, 55DSL will pay you to travel the world, 'live their slogan' , and report back to 55DSL. Applications are via youtube videos.
First up, with Eva Longoria. Crikey, she's got a lot of energy.
Apparently a bit of a classic, this, but I really don't get the monkey.
"Don't worry. No sugar."
55DSL have a great take on this, where they simply use their name, 55 and say 'Live At least 55 Seconds Per Day'.
They also have a promotion, much like Chivas Regal, which is 'Junior Lucky Bastard'. The idea is, if you're interesting, 55DSL will pay you to travel the world, 'live their slogan' , and report back to 55DSL. Applications are via youtube videos.
EXPERIENCE
If you you have it, you don't need it. If you don't have it, you're never going to get any of it to start with. Yes, we're talking about 'experience'. Usually a 'manly' topic, experience, and 'the experienced man' are popular territories these days.
The classics, from OLD SPICE, with Bruce Cambell. Ahoy!
Other Old Spice stuff, 'The Experienced Man'(Wieden & Kennedy).
Another whisky brand, another take on 'experience' maturity, character. This time, Canadian Club. It also is an ok take on the strategic problem of it being 'your dad's drink'. How do you do it? Make your dad cool of course....
Some brands aim to 'give you an experience'. How about Smirnoff, for example, who have 'the Smirnoff Experience'. “We won’t tell you where you’re going and we’ll never tell you where you’ve been” they say. OK then!
Duran Duran and Mark Ronson, playing at the 'Smirnoff Experience' in Paris.
The classics, from OLD SPICE, with Bruce Cambell. Ahoy!
Other Old Spice stuff, 'The Experienced Man'(Wieden & Kennedy).
Another whisky brand, another take on 'experience' maturity, character. This time, Canadian Club. It also is an ok take on the strategic problem of it being 'your dad's drink'. How do you do it? Make your dad cool of course....
Some brands aim to 'give you an experience'. How about Smirnoff, for example, who have 'the Smirnoff Experience'. “We won’t tell you where you’re going and we’ll never tell you where you’ve been” they say. OK then!
Duran Duran and Mark Ronson, playing at the 'Smirnoff Experience' in Paris.
ENJOY THE JOURNEY
'Life's a journey'. It's familiar territory for advertising.
Here, I'll be adding campaigns for brands which want to claim the territory of 'The Journey'.
First up, SAMSONITE. Life's a Journey
Second, we have LLOYDS TSB from the UK. For the Journey (through life)
Third, is the LOUIS VUITTON Core Values campaign. It also combines with experience, and, in the print work, character, which we'll look at later.
DODGE has a car called The Journey. Their payoff, seems to be 'The Dodge Journey. If you can dream it, do it'. Not sure how many payoff's there are in one line, but it seems like a few.
Here's a link to an interesting story about advertisers using 'spirituality' and imagery such as 'enjoy the journey' in their ads.
Not content with claiming 'experience', Smirnoff also want to claim 'the journey'. Guess what? 10 lucky, and interesting people get to travel the world, courtesy of Smirnoff, and post their experiences on the web, on youtube. Haven't we heard that one somewhere before?Clicky for link
Here, I'll be adding campaigns for brands which want to claim the territory of 'The Journey'.
First up, SAMSONITE. Life's a Journey
Second, we have LLOYDS TSB from the UK. For the Journey (through life)
Third, is the LOUIS VUITTON Core Values campaign. It also combines with experience, and, in the print work, character, which we'll look at later.
DODGE has a car called The Journey. Their payoff, seems to be 'The Dodge Journey. If you can dream it, do it'. Not sure how many payoff's there are in one line, but it seems like a few.
Here's a link to an interesting story about advertisers using 'spirituality' and imagery such as 'enjoy the journey' in their ads.
Not content with claiming 'experience', Smirnoff also want to claim 'the journey'. Guess what? 10 lucky, and interesting people get to travel the world, courtesy of Smirnoff, and post their experiences on the web, on youtube. Haven't we heard that one somewhere before?Clicky for link
Subscribe to:
Posts (Atom)