Thursday, 30 April 2009


Seriously Playful, apparently, and shot by Rankin to boot, it's Jameson's


Is this the longest running campaign ever? Jack Daniels

Wednesday, 29 April 2009

Great product ads

Here, i'm looking at some great product ads. In other words, telling what the brand wants to tell, in a way consumers can stomach hearing it. First up, that subtle blend of wines and spices. Yup, it's Cinzano.

Often, great product ads dramatize one great product fact in an entertaining way. The emotional proposition is delivered by the way the story is told. Recent winner at Cannes in the alcoholic drinks section shows this perfectly, by talking about the great purity of the Tasmanian water that goes into Boag's beer.

A classic product ad, adressing one key product benefit - colour, like no other.

Another great one, and the winner of the Cannes Grand Prix this year is for Phillips cinema home television. Watch it here, or for the full interactive experience, go here.

Thursday, 24 July 2008

Irish Whisk(e)y

Nice puff piece in the Guardian about Bushmills Whiskey, who clearly paid for this journalists trip to the distillery. But a good feeling of the brand. Particularly liked the 'wonka like pipes'. Link here

Tuesday, 22 July 2008

Why does everbody hate me?

Seems lots of people hate these Ketel One ads.
But lots of people keep buying Ketel One.
Does standing out matter more than being liked?

Wednesday, 25 June 2008

Some age, others mature

Is Sean Connery the perfect face for a whisky ad?

Thursday, 19 June 2008


BELLS whisky shows the value of blending...

Another take on blending, 'great collaborations' the fantasy football approach. This ad from the BBC shows a fantasy band line-up