EXPERIENCE

If you you have it, you don't need it. If you don't have it, you're never going to get any of it to start with. Yes, we're talking about 'experience'. Usually a 'manly' topic, experience, and 'the experienced man' are popular territories these days.

The classics, from OLD SPICE, with Bruce Cambell. Ahoy!





Other Old Spice stuff, 'The Experienced Man'(Wieden & Kennedy).







Another whisky brand, another take on 'experience' maturity, character. This time, Canadian Club. It also is an ok take on the strategic problem of it being 'your dad's drink'. How do you do it? Make your dad cool of course....





Some brands aim to 'give you an experience'. How about Smirnoff, for example, who have 'the Smirnoff Experience'. “We won’t tell you where you’re going and we’ll never tell you where you’ve been” they say. OK then!
Duran Duran and Mark Ronson, playing at the 'Smirnoff Experience' in Paris.