Irish Whisk(e)y

Nice puff piece in the Guardian about Bushmills Whiskey, who clearly paid for this journalists trip to the distillery. But a good feeling of the brand. Particularly liked the 'wonka like pipes'. Link here

Why does everbody hate me?

Seems lots of people hate these Ketel One ads.
But lots of people keep buying Ketel One.
Does standing out matter more than being liked?